MA in Marketing Management In the contemporary landscape of marketing, professionals must adopt a holistic approach due to the dynamic and intricate nature of their field. The integration of marketing, technology, and public relations is essential for cultivating a robust brand image. Consequently, organizations seek individuals with exceptional analytical and strategic proficiencies across these domains. At the University of Europe for Applied Sciences, we offer comprehensive education encompassing both theoretical insights and practical skills. Our program focuses on the interconnectedness of communication, markets, and products, empowering you to emerge as a marketing expert ready to navigate the complexities and demands of digital communication.

MSc in International Business Management Our Master's program in International Business Management is designed to thoroughly equip you for a leadership role on the global stage. Upon successful completion, you will not only possess the qualifications for a prosperous managerial career but also exhibit essential social skills alongside professional and organizational expertise. This program allows you to seamlessly integrate part-time employment, providing you with the opportunity to accrue valuable professional experience concurrently. Your academic journey at the University of Europe for Applied Sciences is enriched by a comprehensive array of integrative and forward-looking learning experiences. These encompass the application of scientific methods, participation in case studies, engagement in business games, and involvement in project and research internships with esteemed business partners.

In its October 2018 study, the global consulting firm McKinsey demonstrated that companies prioritizing design and the integration of creativity as primary catalysts for value creation outperform industry benchmarks with a growth rate twice as high. The landscape of professional dynamics has undergone significant disruption due to digitization, evolving market dynamics, and shifts in consumer behavior. This has given rise to a new paradigm where creative design, business strategy, and IT development converge. Companies focused on innovation now seek managers who grasp the influential role of design in shaping business decisions and can seamlessly integrate right-brain thinking and an artistic mindset as strategic assets. These assets contribute to fostering innovation, creating sustainable consumer value, and orchestrating transformative shifts in a company's organization and vision.

Master of Business Administration (MBA) The full-time MBA program spans a one-year duration and is exclusively conducted on campus—except in cases where official hygiene and COVID-19 regulations recommend against in-person instruction. In today's business landscape, companies grapple with challenges posed by digitalization, globalization, and a growing emphasis on sustainability. To meet these demands, organizations require skilled professionals and leaders capable of recognizing and executing innovative and forward-thinking business models. The MBA program at UE provides an ideal foundation for your career journey. International students should take note: Full-time MBA students are eligible for a standard student visa.

Our society is witnessing an increasing mobility, with the concepts of "space" and "distance" undergoing a significant transformation due to the influence of digital media. A dedicated industry now exists to communicate and generate information, brands, and experiences in various media spaces. The University of Europe for Applied Sciences (UE) equips you with the expertise to revolutionize communication in both virtual and physical realms, creating compelling and enduring experiences. In the master's program of New Media Design (formerly Media Spaces), you will acquire the skills to analyze and identify spatial, dynamic, and non-linear forms of expression, applying them to your own conceptualizations of space. This program positions you perfectly to devise sophisticated design and technological solutions for multidisciplinary challenges, leveraging the robust media competence you will gain as a graduate.

Our Master's program aims to enhance your understanding of the various applications of photography. It will deepen your comprehension of contemporary art practices and requirements, allowing you to maximize both your artistic and professional potential. The curriculum encourages exploration of the significance of the photographic medium in cultural, political, and social contexts. It also fosters the development of an individual vision while engaging with current trends in art and design. The program emphasizes the ability to articulate your work with advanced fluency in both written and spoken forms, framing your practice within historical and critical contexts. Upon completing the Master's in Photography, you will possess the skills to think conceptually and execute your ideas in artistic and practical projects using cutting-edge technology. Our campuses are equipped with professional workspaces and an extensive array of equipment, including spacious photo and green screen studios, an analogue darkroom, a scanning and print studio, film editing suites, and sound studios. Students also have the opportunity to borrow various photographic equipment free of charge for both on and off-campus projects, such as digital and analogue cameras, professional lighting, and other accessories.

The Communication Design Master's program at UE seamlessly integrates theory and practical application to reinforce expertise and skills, fostering the capacity to craft pertinent solutions and an advanced design methodology. This program emphasizes the cultivation of creative design skills, a comprehensive understanding of art and design theories and history, critical analysis of contemporary phenomena, and practical proficiency in both analog and digital media implementation. By intertwining art, design, culture, and the humanities, this degree program delves into social, economic, political, and institutional issues. It engages with a diverse range of academic discourses to address and contemplate these issues, thereby supporting and augmenting the design process. Graduates are equipped to actively engage in shaping globally interconnected cultures, underscoring the pivotal role of designers in the global community. Designed as an ideal progression for those who have completed a BA program in Art & Design, this MA program broadens and deepens their knowledge to unveil new perspectives. It serves as a gateway to careers in traditional art and design professions as well as in evolving fields tailored for communication designers in the 21st century. Additionally, it caters to students with backgrounds in business, humanities, cultural studies, media studies, and Science and Technology Studies (STS).

Specialization in eSports Studies In 2018, the European eSports market generated approximately 240 million Euros in revenue. A study on the European eSports market by Deloitte in 2019 predicts an annual increase of 23 percent, reaching EUR 670 million by 2023. This substantial economic growth is poised to transform the industry into a robust job market, driven by a rising demand for skilled professionals. Enrolling in the "eSports Studies" specialization will provide you with targeted training designed to prepare you for upcoming opportunities in the eSports sector.

The Master's program in Creative Computing is a postgraduate course that delves into the importance of data and coding within the realms of digital design and computational art. This program is designed to foster a research-oriented and critique-driven comprehension and integration of data technologies. Students will evaluate the role of these technologies in mediating human experiences within digital ecosystems, as well as in the creative processes that yield socially meaningful outcomes addressing urgent issues. This practice-oriented Master's program covers topics such as data visualization and generative design, exploring their synergistic applications in commercial settings such as data-driven interface design and information dashboards. The curriculum also delves into their roles in Desktop-as-a-Service (DaaS) and Software as a Service (SaaS) platforms. Beyond the commercial sphere, the program recognizes the vast potential for creative technology skills to empower students in developing their own computation-driven design and art practices.

Master of Science in International Business Management Our MSc program in International Business Management is designed to thoroughly prepare you for a leadership role on the global stage. Upon successful completion, you will not only possess the qualifications for a successful managerial career but also exhibit essential social skills alongside professional and organizational expertise. This program allows you to seamlessly integrate with a part-time job, offering you the chance to acquire valuable professional experience during your studies. At the University of Europe for Applied Sciences, your educational journey is enriched with a high level of integrative and forward-looking learning opportunities. The curriculum emphasizes the application of scientific methods, incorporating case studies, business games, and engaging in project and research internships with esteemed business partners.

Master of Business Administration in Sustainable Water Management The significance of water as an essential resource for conservation, supply, and utilization is growing in both private and public sectors, as well as in the interactions among political entities and nations. This increasing demand underscores the necessity for forward-thinking solutions rooted in scientific knowledge and aligned with the latest research and innovation. Geared towards graduates with a background in economic disciplines, particularly business administration and industrial engineering, the program at UE focuses on seminar-style lectures characterized by a workshop format. These sessions involve practical exercises in groups, emphasizing an application-oriented and future-oriented approach to learning.

MBA in Shipping & Logistics The intricate movement of goods by sea, a critical link between business and industry, is becoming progressively intricate. To meet the escalating demand and effectively serve expanding supply chain networks, it is imperative to employ innovative and forward-thinking management concepts. Equally important are specialists and managers capable of recognizing and implementing these concepts. This forward-looking MBA program is situated in Hamburg, a city synonymous with being the gateway to the world and home to the third largest port in Europe—an integral transshipment hub for global maritime trade. Throughout your studies, you will be equipped to evolve into an international expert in supply chain management, logistics, and global trades. UE's MBA programs distinguish themselves with seminar-style lectures, employing a workshop format where content is imparted through practical exercises in groups. This approach is application-oriented and geared towards the future.

MBA in Digital Technology The role of digitalization in management is growing in significance. Globalization, the need for technological innovation, and their compatibility contribute to the increasing requirement for managers to possess a technical and skilled mindset. Consequently, there is a rising demand for managerial expertise in the realms of digitalization and transformation. Our Digital Technology MBA is designed to equip you with the skills to become a highly qualified manager capable of addressing these challenges. The program focuses on developing the ability to identify and implement forward-thinking, innovative technologies. At UE, our MBAs are distinguished by seminar-style lectures, where content is delivered to students through a workshop format that includes numerous practical exercises in group settings. This approach is application-oriented and future-oriented. Additionally, full-time international MBA students have the opportunity to obtain a regular student visa.

The expansion of globalization necessitates contemporary managers to engage in critical thinking to identify areas of growth for their organizations. The increasing economic collaboration among nations and the growing influence of the private sector in government policymaking present a distinctive opportunity for organizations to explore new avenues for development. Within the context of the MBA Diplomacy program, participants will acquire the skills to navigate the complexities of analyzing and managing a constantly evolving global economy. Governments and business entities recognize the importance of well-trained officials to advance their objectives in promoting business, trade, and international security. This specific focus on training is a key feature of our innovative MBA Diplomacy program. At UE, our MBA programs are distinguished by seminar-style lectures, where content is delivered through a workshop format with numerous practical exercises conducted in groups. The approach is application-oriented and forward-looking.

We assist you in getting ready for your Master's program at UE through our preparatory program. In just one semester, you acquire all the necessary skills to meet the admission requirements at UE, enabling you to enhance your career with a Master's program in Business, IT, or Tech at UE. Advantages of the Master Preparatory Program: 1. Comprehensive preparation for Master's studies 2. Enhancement of linguistic proficiency, especially in English 3. Strengthening of IT/Tech competencies 4. Guidance in selecting from diverse study programs 5. Seamless transition into on-campus studies in Germany 6. Successful program completion correlated with a high success rate in Master's studies 7. Investment in your career: the tuition fee for the preparatory program will be credited toward your subsequent Master's program at UE (during the final semester) You will gain proficiency in: 1. Advanced-level English (equivalent to IELTS level 6) 2. Office package skills, supplemented with additional IT/programming skills 3. Statistics, including a preparatory course in Master Data Science 4. Scientific Writing 5. Culture Skills/Networking 6. Planning and executing a final project

MSc in Asset Management Our Master's program in Asset Management is practical and equips students with extensive expertise in corporate finance, international corporate structuring, and consulting. It offers comprehensive knowledge in Portfolio Management and Trading, Financial Analysis and Investments, Risk Analysis and Decision-Making, Cryptocurrencies and International Markets, Stock Exchange, as well as Project Management and Advanced Research Methodologies. Upon completion, graduates will possess a broad, nuanced, and critical comprehension of finance and asset management within their current academic scope. They will be adept at independently applying this knowledge in professional settings, demonstrating the capability to autonomously acquire new information, formulate research inquiries, analyze them based on current research, and devise innovative solutions. This program is tailored for graduates with a background in economic disciplines, particularly those in Financial Management, Real Estate Management, Business Administration, and Economics.

The Master's degree program, International Logistics and Transportation Management (MSc), emphasizes practical applications and equips students with expertise in logistics and transportation within a global context. It delves deeply into subjects such as Total Quality Management, Green Logistics, Sustainability, Maritime, Land, City, and Air Logistics, along with Project Management and Advanced Research Methodologies. Upon completion, graduates will possess a comprehensive, nuanced, and analytically sound comprehension of logistics and transportation within their specific field of study. They will have the ability to independently apply this knowledge in professional settings, develop fresh insights and research questions, and address them through innovative solutions, drawing upon the latest research findings. The program is tailored for individuals with backgrounds in economics and technical disciplines, especially those with degrees in logistics management, transportation, technical business administration, and engineering.

The International Public Health Management Master's program is designed to offer an interdisciplinary, global, and research-driven educational experience in management. It aims to equip students with the skills necessary for planning, developing, and overseeing tasks in the public health sector. The program seeks to provide qualifications that foster entrepreneurial thinking, preparing students for future leadership roles in public health management. This program incorporates fundamental business administration and management skills, such as human resources and finance, tailored to the unique context of the public health sector. It integrates these with essential skills in health prevention, epidemiology, and supplementary skills in research methodologies and corporate social responsibility (CSR). The MSc in International Public Health Management adopts a multidisciplinary, critically analytical, and practical approach to address key challenges and issues in international public health management, planning, and policy, relevant to those involved in delivering health and related services.

MSc in Data Science Recent advancements in analytic services have brought about transformative innovations that have profoundly influenced both business and technology. This master's program is designed to equip you with the essential data science skills currently sought after in diverse industries. The curriculum places a strong emphasis on the practical application of data analytics for informed business decision-making, as well as exploring the emergence of new business domains through data and digitization. The interdisciplinary electives offer a unique opportunity to customize your studies according to your career objectives. Choose from a wide array of modules, including game design, UX/UI design, or digital media communication. Additionally, a dedicated module on contemporary leadership and culture is integrated to prepare you for future leadership roles. This comprehensive approach ensures that you are well-prepared to navigate the dynamic landscape of data science and contribute meaningfully to the evolving intersection of business and technology.

The "International Business" course offers a comprehensive exploration of the fundamental principles in global commerce, with a specialized focus on marketing dynamics across diverse markets. Participants will gain a profound understanding of the intricate interplay between cultural, social, and economic factors shaping consumer behavior worldwide. The program equips students to formulate strategic marketing approaches that adeptly navigate these global variations. This MBA, featuring targeted modules in International Business, places a strong emphasis on addressing intricate challenges prevalent in the international business landscape. Participants will acquire the skills to identify, evaluate, and adeptly solve complex problems that may arise in the dynamic realm of cross-border business activities. By delving into real-world scenarios, this course prepares professionals to thrive in the ever-evolving and interconnected global business environment.

The MBA with a specialization in Financial Management is designed to provide participants with in-depth expertise in ensuring the financial well-being of a company and crafting forward-thinking strategies. This program offers a comprehensive set of skills necessary for effective corporate financial management. Participants undergo training in strategic decision-making, precise budgeting, and efficient cost control. A distinctive feature of this program is its special emphasis on enhancing research and analytical abilities. Participants are equipped to comprehend, interpret, and draw well-founded recommendations from complex financial data. The curriculum is crafted to embed financial decisions within a broader entrepreneurial context, fostering a strategic mindset. This strategic perspective enables participants to formulate long-term visions and optimize a company's financial performance over time. Notably, the MBA program is conducted on campus in a physical presence format, with only the specialized modules being delivered online. This blended learning approach ensures a dynamic and interactive educational experience, combining face-to-face interaction with the convenience of online learning for specialized components.

Immerse yourself in the world of strategic decision-making and financial resilience with our MBA program, enriched with specialized modules in Financial Risk Management at UE. This dynamic program is designed to provide participants with profound insights into organizational dynamics and risk appetite, emphasizing the critical role of managing risks in a calculable manner for sustained growth. In the pursuit of growth, organizations inherently encounter risks; however, the MBA Financial Risk Management equips you with the skills to not only navigate these risks but to transform them into opportunities for business expansion. The program goes beyond traditional risk mitigation, focusing on the transformative potential of risks in fostering positive change and development. Key highlights of the MBA Financial Risk Management include: Risk Analysis and Identification: Develop a keen understanding of how to analyze and identify potential risk situations, allowing you to proactively address challenges before they escalate. Opportunity Recognition: Learn to view risks as avenues for positive change and development opportunities, enabling you to strategically harness challenges for the benefit of business growth. Practical Application: Engage in practical exercises and real-world case studies to apply theoretical knowledge, honing your ability to design and implement tailored risk management plans. Business Specificity: Acquire the skills to customize risk management strategies according to the unique needs and contexts of diverse businesses, ensuring relevance and effectiveness. Enrolling in the MBA with specialized modules in Financial Risk Management at UE opens the door to a transformative learning experience where you not only master the intricacies of risk management but also discover how to leverage risks as catalysts for business advancement. Elevate your strategic acumen and contribute to the resilient and innovative future of organizations.