University of Europe for Applied Sciences, Germany
The "International Business" course offers a comprehensive exploration of the fundamental principles in global commerce, with a specialized focus on marketing dynamics across diverse markets. Participants will gain a profound understanding of the intricate interplay between cultural, social, and economic factors shaping consumer behavior worldwide. The program equips students to formulate strategic marketing approaches that adeptly navigate these global variations. This MBA, featuring targeted modules in International Business, places a strong emphasis on addressing intricate challenges prevalent in the international business landscape. Participants will acquire the skills to identify, evaluate, and adeptly solve complex problems that may arise in the dynamic realm of cross-border business activities. By delving into real-world scenarios, this course prepares professionals to thrive in the ever-evolving and interconnected global business environment.
Under Graduation: 50%
IELTS: 6.0
It
was formed in 2017 as the University of Applied Sciences Europe by a merger of the Business and Information
Technology School and the Berliner Technische
Kunsthochschule. The university was previously owned by the
American company Laureate Education and
was acquired by Global University Systems in
2018. In October 2020, the university changed its name to University of Europe
for Applied Sciences.
1st Semester: Innovation Management
Innovation Management (10 ECTS, 6 HWS)
Elective - 1 of 8 (Module 1) (15 ECTS, 9 HWS)
2nd Semester: Specialization Continuation
3rd Semester: Elective and Capstone
Elective - 1 of 8 (Module 2) (15 ECTS, 9 HWS)
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