University of Europe for Applied Sciences, Germany
The BA program in Digital Product Management equips students with a solid academic grounding in digital product management, innovation, and marketing. It also covers agile project management and provides practical skills in product strategy, business model design, organizational structure, design thinking, and entrepreneurship. Graduates emerge with the ability to apply contemporary tools and technologies for effective product management. The curriculum encompasses all facets of digital product development, empowering students to analyze consumer behavior and market trends using relevant methodologies. Additionally, recognizing the close relationship between digital product managers and UX/UI design, the program integrates media, art, and cultural theory in the early semesters, ensuring students are well-versed in current and emerging discourses shaping the landscape of digital content creation.
It
was formed in 2017 as the University of Applied Sciences Europe by a merger of the Business and Information
Technology School and the Berliner Technische
Kunsthochschule. The university was previously owned by the
American company Laureate Education and
was acquired by Global University Systems in
2018. In October 2020, the university changed its name to University of Europe
for Applied Sciences.
This programme consists of six semesters. Find out what will you study by downloading the curriculum
https://www.ue-germany.com/media/4967/curriculum-ba_digital-product-management_en.pdf
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