University of Europe for Applied Sciences, Germany
MA in Marketing Management In the contemporary landscape of marketing, professionals must adopt a holistic approach due to the dynamic and intricate nature of their field. The integration of marketing, technology, and public relations is essential for cultivating a robust brand image. Consequently, organizations seek individuals with exceptional analytical and strategic proficiencies across these domains. At the University of Europe for Applied Sciences, we offer comprehensive education encompassing both theoretical insights and practical skills. Our program focuses on the interconnectedness of communication, markets, and products, empowering you to emerge as a marketing expert ready to navigate the complexities and demands of digital communication.
It
was formed in 2017 as the University of Applied Sciences Europe by a merger of the Business and Information
Technology School and the Berliner Technische
Kunsthochschule. The university was previously owned by the
American company Laureate Education and
was acquired by Global University Systems in
2018. In October 2020, the university changed its name to University of Europe
for Applied Sciences.
In our master’s program in Marketing Management, you will learn from internationally renowned professors providing practical experience from a variety of marketing competences and profound industry networks.
The focus of our teaching is on offering individual support via small classes as well as personal contact with our professors. Our interdisciplinary range of courses enables you to actively shape your studies and career path according to your interests, passions, and talents.
The Marketing Management Master of Arts (M.A.) enables further Ph.D. studies with a final doctorate, possibly as a prerequisite for teaching and research at universities and other institutions.
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