University of Roehampton London
University of Roehampton London

MSc digital marketing with placement year

University of Roehampton London, United Kingdom

Course Overview

Graduates from this programme are equipped with the knowledge and skills to work in a variety of digital marketing roles that champion new technology, best online business models and emerging shapes of digital marketing communication and campaigns.

Course Type
PG
Course Nature
Full Time
Course Duration
1 Year
Total Fee
£16500
Intake
September 2024 , January 2024 , May 2024
Language Proficiency

UG - 55%

IELTS

Documents Required
  • 10TH
  • 12TH
  • DEGREE
  • Degree Consolidated Marksheet
  • PASSPORT
  • LOR 1
  • MOI
  • CV
  • PHOTO
  • APS APPLICATION FORM
  • APS CERTIFICATE
  • SOP
  • EXPERIANCE CERTIFICATES
University
University of Roehampton London
University Details

The institution of Roehampton is a well-known public institution in the United Kingdom that was founded in 1841 by the National Society. Currently, 9,000 students are enrolled in the University of Roehampton campus. Approximately 14% of these students are foreign, representing 146 different countries. International students at the University of Roehampton can choose from 75 undergraduate programmes, 69 postgraduate programmes, 10 higher technical programmes, and many non-degree programmes.

Syllabus

As of my last knowledge update in January 2022, I don't have access to specific syllabus details for MSc Digital Marketing programs with a placement year at any particular university. However, I can provide a general outline of what such a program might entail. It's important to note that the structure and content can vary between universities, and the most accurate and up-to-date information can be obtained from the university's official website or by contacting the academic department directly. Here's a generalized syllabus structure:

Year 1: Core Modules

  1. Digital Marketing Fundamentals:

    • Overview of digital marketing concepts and strategies.
  2. Search Engine Optimization (SEO) and Paid Advertising:

    • Techniques for optimizing content for search engines.
    • Principles of pay-per-click (PPC) advertising.
  3. Social Media Marketing:

    • Strategies for leveraging social media platforms.
    • Social media advertising and analytics.
  4. Content Marketing:

    • Content creation and distribution strategies.
    • Storytelling and brand narrative in the digital context.
  5. Email Marketing and Marketing Automation:

    • Design and implementation of effective email campaigns.
    • Use of marketing automation tools.
  6. Data Analytics and Metrics:

    • Web analytics using tools like Google Analytics.
    • Key performance indicators (KPIs) and data-driven decision-making.
  7. Mobile Marketing and App Marketing:

    • Strategies for marketing on mobile devices.
    • Mobile app marketing techniques.
  8. E-commerce and Conversion Optimization:

    • Strategies for successful e-commerce.
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