University of Roehampton London
University of Roehampton London

MSc Global Marketing

University of Roehampton London, United Kingdom

Course Overview

An MSc in Global Marketing is a postgraduate program designed to provide students with advanced knowledge and skills in the field of marketing with a global perspective. This program typically focuses on the complexities and challenges of marketing in an international context, preparing students for leadership roles in global marketing strategies.

Course Type
PG
Course Nature
Full Time
Course Duration
1 Year
Total Fee
£17850
Intake
January 2024 , April 2024 , September 2024
Language Proficiency

Under Graduation: 55%  
English for HSE/SSE: MOI or IELTS: 6.5

Documents Required
  • 10TH
  • 12TH
  • DEGREE
  • DEGREE PROVISSIONAL CERTIFICATE
  • Degree Consolidated Marksheet
  • Degree Individual Marksheet
  • PASSPORT
  • LOR 1
  • LOR 2
  • MOI
  • CV
  • SOP
  • EXPERIANCE CERTIFICATES
University
University of Roehampton London
University Details

The institution of Roehampton is a well-known public institution in the United Kingdom that was founded in 1841 by the National Society. Currently, 9,000 students are enrolled in the University of Roehampton campus. Approximately 14% of these students are foreign, representing 146 different countries. International students at the University of Roehampton can choose from 75 undergraduate programmes, 69 postgraduate programmes, 10 higher technical programmes, and many non-degree programmes.

Syllabus
  1. Global Marketing Strategy:

    • Developing comprehensive marketing strategies for global markets.
    • Analyzing market trends and adapting strategies to different cultural contexts.
  2. International Market Research:

    • Conducting market research on a global scale.
    • Understanding consumer behavior and preferences in diverse markets.
  3. Cross-Cultural Marketing:

    • Managing cultural diversity in marketing efforts.
    • Adapting communication and promotional strategies for different cultural contexts.
  4. Global Brand Management:

    • Building and managing global brands.
    • Ensuring brand consistency while respecting local cultural nuances.
  5. Digital Marketing in a Global Context:

    • Utilizing digital channels for international marketing campaigns.
    • Understanding the impact of technology on global consumer behavior.
  6. International Product and Pricing Strategies:

    • Developing and launching products for global markets.
    • Pricing strategies considering local economic conditions and competitive landscapes.
  7. Distribution and Supply Chain Management:

    • Managing global distribution channels.
    • Optimizing supply chain operations for international markets.
  8. Global Advertising and Promotion:

    • Designing and executing global advertising campaigns.
    • Understanding legal and cultural aspects of promotion in different regions.
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