University of Roehampton London, United Kingdom
The MSc Digital Marketing program recognizes the dynamic nature of the digital marketing landscape and aims to equip students with the skills needed to stay ahead of trends and respond quickly to data. With a focus on socially responsible practices, the program provides knowledge to develop and implement digital marketing strategies effectively. Students will gain the ability to analyze complex data for informed decision-making and acquire practical skills in web design, content creation, campaign development, and data analysis. The curriculum incorporates a range of techniques and digital products, ensuring graduates are well-prepared to navigate the rapidly evolving field of digital marketing.
The institution of Roehampton is a well-known public institution in the United Kingdom that was founded in 1841 by the National Society. Currently, 9,000 students are enrolled in the University of Roehampton campus. Approximately 14% of these students are foreign, representing 146 different countries. International students at the University of Roehampton can choose from 75 undergraduate programmes, 69 postgraduate programmes, 10 higher technical programmes, and many non-degree programmes.
The specific syllabus for an MSc in Digital Marketing can vary between universities and programs. However, here is a generalized outline of potential topics that may be covered in such a program:
Digital Marketing Fundamentals:
Search Engine Optimization (SEO):
Paid Advertising:
Social Media Marketing:
Content Marketing:
Email Marketing:
Data Analytics and Metrics:
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