University of Roehampton London
University of Roehampton London

MSC GLOBAL MARKETING WITH PLACEMENT YEAR

University of Roehampton London, United Kingdom

Course Overview

A Master of Science (MSC) in Global Marketing with a Placement Year is a specialized graduate program that focuses on developing the skills and knowledge required for a successful career in global marketing. The program typically includes a placement or internship year, providing students with real-world experience in a professional marketing environment.

Course Type
PG
Course Nature
Full Time
Course Duration
1 Year
Total Fee
£
Intake
Language Proficiency

  • DEGREE
  • IELTS

Documents Required
  • 10TH
  • 12TH
  • DEGREE
  • DEGREE PROVISSIONAL CERTIFICATE
  • Degree Consolidated Marksheet
  • LOR 1
  • MOI
  • SOP
University
University of Roehampton London
University Details

The institution of Roehampton is a well-known public institution in the United Kingdom that was founded in 1841 by the National Society. Currently, 9,000 students are enrolled in the University of Roehampton campus. Approximately 14% of these students are foreign, representing 146 different countries. International students at the University of Roehampton can choose from 75 undergraduate programmes, 69 postgraduate programmes, 10 higher technical programmes, and many non-degree programmes.

Syllabus
  1. Core Marketing Concepts:

    • Marketing principles and strategies
    • Consumer behavior
    • Marketing research and analytics
  2. Global Business Environment:

    • International business theories and frameworks
    • Global economic trends
    • Cultural influences on marketing
  3. Digital Marketing:

    • Social media marketing
    • Online advertising
    • E-commerce and digital platforms
  4. Marketing Communications:

    • Integrated marketing communications
    • Public relations
    • Brand management
  5. Market Entry and Expansion:

    • Global market entry strategies
    • International expansion planning
  6. Strategic Marketing Management:

    • Strategic planning and implementation
    • Marketing leadership and decision-making
  7. Professional Development and Placement Year:

    • Preparation for the placement year
    • Workshops on professional skills and networking
  8. Research Methods:

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