University of Roehampton London
University of Roehampton London

BSc Marketing

University of Roehampton London, United Kingdom

Course Overview

A Bachelor of Science (BSc) in Marketing is an undergraduate degree program that focuses on the principles, strategies, and practices of marketing in a variety of industries. This program is designed to provide students with a solid foundation in marketing theory and practical skills to prepare them for careers in advertising, brand management, digital marketing, market research, and related fields.

Course Type
UG
Course Nature
Full Time
Course Duration
3 Years
Total Fee
£47250
Intake
September 2024 , January 2024
Language Proficiency

HSE/SSE: 60% 
English for HSE/SSE: 70% or IELTS: 6.0

Documents Required
  • 10TH
  • 12TH
  • PASSPORT
  • LOR 1
  • LOR 2
  • MOI
  • CV
  • SOP
University
University of Roehampton London
University Details

The institution of Roehampton is a well-known public institution in the United Kingdom that was founded in 1841 by the National Society. Currently, 9,000 students are enrolled in the University of Roehampton campus. Approximately 14% of these students are foreign, representing 146 different countries. International students at the University of Roehampton can choose from 75 undergraduate programmes, 69 postgraduate programmes, 10 higher technical programmes, and many non-degree programmes.

Syllabus

Year 1: Foundation Courses

  1. Introduction to Business
  2. Principles of Marketing
  3. Financial Accounting
  4. Microeconomics and Macroeconomics
  5. Business Communication
  6. Quantitative Methods for Business
  7. Consumer Behavior

Year 2: Core Marketing Courses

  1. Marketing Management
  2. Market Research
  3. Marketing Communication
  4. Digital Marketing
  5. Product Development and Management
  6. Retail Marketing
  7. Business Statistics
  8. Marketing Analytics
  9. International Marketing

Year 3: Specializations and Advanced Courses

  1. Branding Strategies
  2. Integrated Marketing Communication
  3. E-commerce and Online Marketing
  4. Social Media Marketing
  5. Strategic Marketing Management
  6. Marketing Channels and Distribution
  7. Optional Electives (e.g., Sports Marketing, Event Marketing)

Year 3: Applied Learning and Capstone Project

  1. Internship or Work Placement in Marketing
  2. Marketing Capstone Project or Dissertation
  3. Professional Development Workshops

Skill Development Throughout the Program:

  1. Communication and Presentation Skills
  2. Critical Thinking and Problem-Solving
  3. Teamwork and Leadership
  4. Data Analysis and Interpretation
  5. Marketing Strategy Development

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