University of Roehampton London
University of Roehampton London

BSc Business Management and Marketing

University of Roehampton London, United Kingdom

Course Overview

A Bachelor of Science (BSc) in Business Management and Marketing is an undergraduate degree program that combines core business management principles with a specialized focus on marketing strategies and practices. This program is designed to provide students with a comprehensive understanding of business administration while developing the skills necessary for effective marketing in various industries

Course Type
UG
Course Nature
Full Time
Course Duration
3 Years
Total Fee
£47250
Intake
September 2024
Language Proficiency

HSE/SSE: 60% 
English for HSE/SSE: 70% or IELTS: 6.0

Documents Required
  • 10TH
  • 12TH
  • PASSPORT
  • LOR 1
  • LOR 2
  • MOI
  • CV
  • SOP
University
University of Roehampton London
University Details

The institution of Roehampton is a well-known public institution in the United Kingdom that was founded in 1841 by the National Society. Currently, 9,000 students are enrolled in the University of Roehampton campus. Approximately 14% of these students are foreign, representing 146 different countries. International students at the University of Roehampton can choose from 75 undergraduate programmes, 69 postgraduate programmes, 10 higher technical programmes, and many non-degree programmes.

Syllabus

Year 1: Foundation Courses

  1. Introduction to Business Management
  2. Principles of Marketing
  3. Financial Accounting
  4. Microeconomics
  5. Quantitative Methods for Business
  6. Organizational Behavior
  7. Business Communication Skills

Year 2: Core Courses

  1. Marketing Management
  2. Consumer Behavior
  3. Operations Management
  4. Financial Management
  5. Business Statistics and Data Analysis
  6. Macroeconomics
  7. Integrated Marketing Communications
  8. Marketing Research

Year 3: Specializations and Advanced Courses

  1. Strategic Marketing Management
  2. Brand Management
  3. International Marketing
  4. Digital Marketing Strategies
  5. Social Media Marketing
  6. Marketing Projects and Case Studies
  7. Internship or Work Placement in Marketing
  8. Optional Electives (e.g., Retail Marketing, Services Marketing)

Year 3: Applied Learning and Capstone Project

  1. Marketing Capstone Project or Dissertation
  2. Professional Development Workshops
  3. Presentation and Communication Skills

Skill Development Throughout the Program:

  1. Critical Thinking and Problem-Solving
  2. Quantitative Analysis and Data Interpretation
  3. Communication and Presentation Skills
  4. Teamwork and Leadership
  5. Marketing Strategy Development

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