Course Overview
Join our Master of Business Administration program at Hertfordshire, where you'll gain a deep understanding of business essentials and strategic management. Specialize in our Masters of Business Administration in Digital Marketing program, where you'll explore cutting-edge trends and master advanced practices in digital marketing tools, strategy, and management. With access to top facilities and expert faculty who are leaders in their fields, you'll be well-equipped for success in the professional world.
Language Proficiency
Under Graduation: 55%
English for HSE/SSE: 70% or IELTS: 6.5
Documents Required
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10TH
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12TH
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DEGREE
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DEGREE PROVISSIONAL CERTIFICATE
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Degree Consolidated Marksheet
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Degree Individual Marksheet
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PASSPORT
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LOR 1
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LOR 2
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CV
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SOP
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EXPERIANCE CERTIFICATES
The University of Hertfordshire, founded in 1952, is one of the top public institutions in the United Kingdom. The institution has 32,000 students studying for 550 degrees over two campuses. Over 11,500 foreign students from more than 140 countries study at the university's UK campus. The campuses of the University of Hertfordshire are among the 20 safest in England.
Syllabus
Compulsory Modules:
People Management (30 Credits)
- Understanding human behavior and effective team management.
- Developing leadership skills essential for digital marketing teams.
- Implementing strategies for employee motivation and engagement in digital contexts.
Marketing and Entrepreneurship (30 Credits)
- Exploring fundamental marketing principles and their application in digital contexts.
- Understanding the entrepreneurial mindset necessary for innovation in digital marketing.
- Analyzing market trends and consumer behavior in the digital era.
Financial Principles and Practice (30 Credits)
- Understanding financial concepts relevant to digital marketing decision-making.
- Analyzing financial statements and budgets in the context of digital marketing campaigns.
- Evaluating the financial performance of digital marketing initiatives.
Human Resource Strategy and Practice (30 Credits)
- Developing HR strategies tailored for digital marketing teams.
- Implementing HR policies and practices to support digital marketing objectives.
- Managing talent acquisition, retention, and development in the digital space.
Digital Marketing (30 Credits)
- Understanding the core principles and techniques of digital marketing.
- Exploring digital channels, including social media, email, and search engine marketing.
- Developing digital marketing strategies aligned with organizational goals.
Executive Career Development in Digital Marketing (30 Credits)
- Planning and managing career development pathways for digital marketing executives.
- Providing coaching and mentorship for professional growth in the digital domain.
- Developing strategies for advancing leadership skills in digital marketing roles.
Strategic Management Research in Digital Marketing (30 Credits)
- Conducting strategic research in digital marketing.
- Analyzing industry trends and best practices in digital marketing strategy.
- Applying research methodologies to address digital marketing challenges and opportunities.
Assessment:
Assessment methods may include:
- Written assignments
- Case studies
- Digital marketing campaigns
- Presentations
- Research projects
- Examinations
