University of Hertfordshire, United Kingdom
The Master of Business Administration (Advertising and Brand Management) program at the University of Hertfordshire offers a specialized curriculum focused on developing expertise in advertising strategies and brand management. This MBA equips students with a deep understanding of the critical roles that advertising and brand management play in shaping business success. Throughout the program, students explore essential aspects of advertising planning and brand leadership within contemporary business environments. They delve into theoretical frameworks that underpin strategic brand stewardship and effective advertising campaign management, aiming to identify and capitalize on market opportunities effectively. As a student at Hertfordshire, you'll benefit from access to first-class facilities including StudyNet, a virtual learning environment that provides a wealth of resources such as lecture notes, e-books, and e-journals. This platform facilitates collaborative learning and supports students in their academic journey. Moreover, students receive guidance from distinguished faculty members who are experts in their fields and actively engaged in research and consultancy roles with leading organizations like Roche, Camelot, and BDO Hayward. Their practical insights and industry experience enrich the learning experience, ensuring that students gain relevant knowledge and skills that are applicable in real-world business contexts. By combining theoretical understanding with practical application, graduates of the MBA (Advertising and Brand Management) program are well-prepared to assume strategic roles in advertising agencies, marketing departments, and brand management firms. They are equipped to lead effective advertising campaigns and enhance brand equity, driving business growth and success in competitive markets.
Under Graduation: 55%
English for HSE/SSE: 70% or IELTS: 6.5
The University of Hertfordshire, founded in 1952, is one of the top public institutions in the United Kingdom. The institution has 32,000 students studying for 550 degrees over two campuses. Over 11,500 foreign students from more than 140 countries study at the university's UK campus. The campuses of the University of Hertfordshire are among the 20 safest in England.
Module 1: People Management
Module 2: Marketing and Entrepreneurship
Module 3: Financial Principles and Practice
Module 4: Advertising and Brand Management
Module 5: Executive Career Development in Advertising and Brand Management
Module 6: Strategic Management Research in Advertising and Brand Management
We will assist you to find best courses and destinations
