University of Hertfordshire, United Kingdom
The goal of the MSc Strategic Marketing with Global Business Development program is to improve employability in the marketing industry by developing master's-level knowledge and abilities in the subject. You will get the chance to investigate several aspects of global business development in this course. By providing a foundation through modules on competitive advantage, integrated marketing communications, strategic consumer engagement, and modern marketing, it increases your understanding of marketing. Since we all know that marketing in small and large organizations differs, you also discuss entrepreneurial marketing. You will be able to concentrate on managing bids and proposals, investigate efficient marketing management, and study international business development. Additionally, you will study entrepreneurial marketing. Additionally, you will have the chance to work on an applied marketing project or an independent major research project related to your area of interest.
UG - 55%
IELTS - 6.5
The University of Hertfordshire, founded in 1952, is one of the top public institutions in the United Kingdom. The institution has 32,000 students studying for 550 degrees over two campuses. Over 11,500 foreign students from more than 140 countries study at the university's UK campus. The campuses of the University of Hertfordshire are among the 20 safest in England.
| Module | Credits | Compulsory/optional |
|---|---|---|
| Delivering Competitive Advantage | 15 Credits | Compulsory |
| Integrated Marketing Communications | 15 Credits | Compulsory |
| Strategic Customer Management | 15 Credits | Compulsory |
| Contemporary Marketing | 15 Credits | Compulsory |
| Entrepreneurial Marketing | 15 Credits | Compulsory |
| Advanced Research for Marketing Practitioners | 15 Credits | Compulsory |
| Proposal and Bid Management | 15 Credits | Compulsory |
| Effective Marketing Management | 15 Credits | Compulsory |
| Global Business Development | 15 Credits | Compulsory |
| Marketing Dissertation | 45 Credits | Optional |
| Applied Marketing Project | 45 Credits | Optional |
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