University of Hertfordshire, United Kingdom
This dynamic course provides a comprehensive exploration of Global Business Development across various dimensions, offering a profound understanding and knowledge base in marketing. The curriculum establishes a solid foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing trends. Recognizing the distinctive challenges of marketing in small organizations, the course also delves into entrepreneurial marketing, acknowledging the nuanced approaches required in different organizational settings. The program offers a specialized focus on proposal and bid management, emphasizing the critical skills needed for effective marketing management in the global context. Students have the opportunity to explore the intricacies of global business development, gaining insights into strategies that foster international success. Entrepreneurial marketing is also highlighted to ensure a well-rounded understanding of marketing practices across diverse business landscapes. Moreover, students can choose to undertake either an independent major research project aligned with their specific area of interest or participate in an applied marketing project. This hands-on component allows students to apply theoretical concepts to real-world scenarios, honing their skills and preparing them for the complex challenges and opportunities inherent in global business development.
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Graduation: 55% English for HSE/SSE: 70% or IELTS: 6.5 |
The University of Hertfordshire, founded in 1952, is one of the top public institutions in the United Kingdom. The institution has 32,000 students studying for 550 degrees over two campuses. Over 11,500 foreign students from more than 140 countries study at the university's UK campus. The campuses of the University of Hertfordshire are among the 20 safest in England.
This Level 7 program in Marketing offers an advanced curriculum covering essential marketing principles and strategies, emphasizing practical skills and experiential learning. The combination of compulsory and optional modules ensures a comprehensive exploration of contemporary marketing practices.
Core Modules:
Delivering Competitive Advantage (15 Credits) - Compulsory
Integrated Marketing Communications (15 Credits) - Compulsory
Strategic Customer Management (15 Credits) - Compulsory
Contemporary Marketing (15 Credits) - Compulsory
Entrepreneurial Marketing (15 Credits) - Compulsory
Advanced Research for Marketing Practitioners (15 Credits) - Compulsory
Proposal and Bid Management (15 Credits) - Compulsory
Effective Marketing Management (15 Credits) - Compulsory
Global Business Development (15 Credits) - Compulsory
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