University of Hertfordshire, United Kingdom
The two-year full-time MSc Strategic Marketing with Digital Media Management with Placement Year begins in September. This program provides an in-depth exploration of digital marketing, equipping you with the expertise to thrive in today’s competitive landscape. Key areas of focus include gaining a competitive advantage, mastering integrated marketing communications, fostering strategic customer engagement, and understanding contemporary marketing practices. Recognizing the unique challenges of small organizations, the course also delves into entrepreneurial marketing. You’ll have the chance to enhance your digital content creation skills, take on digital leadership roles, and make informed, data-driven marketing decisions. Additionally, you can choose between conducting an independent research project or working on an applied marketing project tailored to your interests. A vibrant, collaborative learning environment will allow you to build a robust network of marketing professionals, some of whom may become lifelong friends or future colleagues.
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Graduation: 55% English for HSE/SSE: 70% or IELTS: 6.5 |
The University of Hertfordshire, founded in 1952, is one of the top public institutions in the United Kingdom. The institution has 32,000 students studying for 550 degrees over two campuses. Over 11,500 foreign students from more than 140 countries study at the university's UK campus. The campuses of the University of Hertfordshire are among the 20 safest in England.
Year 1 – Academic Learning
Preparation for the Workplace (0 Credits) - Compulsory
Gain essential employability skills and prepare for your professional placement.
Integrated Marketing Communications (15 Credits) - Compulsory
Learn to develop cohesive marketing strategies across multiple channels.
Strategic Customer Management (15 Credits) - Compulsory
Explore customer engagement strategies and relationship management techniques.
Contemporary Marketing (15 Credits) - Compulsory
Delve into modern marketing trends and their applications in diverse contexts.
Entrepreneurial Marketing (15 Credits) - Compulsory
Understand marketing strategies tailored to startups and small businesses.
The Digital Marketing Toolbox (15 Credits) - Compulsory
Gain practical expertise in digital marketing tools and platforms.
Digital Leadership: Disruptive Innovation & Transformation (15 Credits) - Compulsory
Explore the role of leadership in driving innovation and digital transformation.
Data-Driven Marketing (15 Credits) - Compulsory
Learn how to use data analytics to inform and optimize marketing decisions.
Effective Marketing Management (15 Credits) - Compulsory
Develop advanced skills in managing marketing strategies and teams.
Year 2 – Placement and Dissertation/Project
Work Placement Portfolio (0 Credits) - Compulsory
Document your learning and achievements during the placement.
Professional Work Placement (60 Credits) - Compulsory
Gain hands-on experience in the marketing industry through a practical placement.
Dissertation/Project (Choose One):
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