University of Hertfordshire, United Kingdom
The MSc Strategic Marketing with Digital Media Management is designed to develop master's level knowledge and skills within the digital marketing discipline, enhancing employability in this field. The course offers the opportunity to explore digital marketing across several areas, deepening your understanding through modules on competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing. It also covers entrepreneurial marketing, recognizing the differences between marketing in small and large organizations. You will enhance your digital content creation skills, confidently assume digital leadership positions, and make data-driven marketing decisions. Additionally, you can conduct either an independent major research project in your area of interest or an applied marketing project. Throughout the course, you will build a strong network of marketing contacts, some of whom will become close friends or future colleagues.
Under Graduation: 55%
English for HSE/SSE: 70% or IELTS: 6.5
The University of Hertfordshire, founded in 1952, is one of the top public institutions in the United Kingdom. The institution has 32,000 students studying for 550 degrees over two campuses. Over 11,500 foreign students from more than 140 countries study at the university's UK campus. The campuses of the University of Hertfordshire are among the 20 safest in England.
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