University of Hertfordshire, United Kingdom
This dynamic course offers a comprehensive exploration of digital marketing across various domains, providing a deepened understanding and knowledge base in marketing. The curriculum establishes a solid foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing trends. Acknowledging the unique challenges of marketing in small organizations, the course also addresses entrepreneurial marketing, recognizing the distinctions from larger enterprises. The program goes beyond traditional marketing by offering opportunities to enhance digital content creation skills. It empowers students to confidently assume digital leadership positions and emphasizes the importance of making data-driven marketing decisions to drive success in the rapidly evolving digital landscape. In addition to theoretical learning, the course provides practical opportunities for students to apply their knowledge. They can choose to undertake either an independent major research project aligned with their area of interest or engage in an applied marketing project. This hands-on approach ensures that students not only grasp theoretical concepts but also gain practical experience, preparing them to navigate the challenges and capitalize on the opportunities in the dynamic field of digital marketing.
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Graduation: 55% English for HSE/SSE: 70% or IELTS: 6.5 |
The University of Hertfordshire, founded in 1952, is one of the top public institutions in the United Kingdom. The institution has 32,000 students studying for 550 degrees over two campuses. Over 11,500 foreign students from more than 140 countries study at the university's UK campus. The campuses of the University of Hertfordshire are among the 20 safest in England.
Gaining a Competitive Edge (15 Credits) - Compulsory
Unified Marketing Communications (15 Credits) - Compulsory
Strategic Management of Customer Relations (15 Credits) - Compulsory
Modern Marketing Practices (15 Credits) - Compulsory
Innovative Marketing Approaches (15 Credits) - Compulsory
Advanced Research Techniques for Marketing Professionals (15 Credits) - Compulsory
Utilizing the Digital Marketing Toolbox (15 Credits) - Compulsory
Digital Leadership: Innovation and Transformation (15 Credits) - Compulsory
Data-Driven Marketing Strategies (15 Credits) - Compulsory
Hands-on Learning Experience (30 Credits) - Compulsory
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