University of Hertfordshire, United Kingdom
This comprehensive course provides a unique opportunity to delve into the multifaceted world of branding across various domains, enriching your marketing expertise and comprehension. The curriculum establishes a solid foundation through modules that explore competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing dynamics. Acknowledging the distinct nature of marketing in small organizations, the course also delves into entrepreneurial marketing, recognizing its nuances compared to larger entities. The program offers a chance to deepen your understanding of branding by focusing on key aspects such as strategic brand leadership, campaign management, and the intricacies of global luxury branding. Entrepreneurial marketing is explored further to ensure a well-rounded perspective. Additionally, students can choose to undertake either an independent major research project in their area of interest or an applied marketing project, allowing for hands-on application of acquired knowledge. Beyond academics, the course facilitates the building of a robust network of marketing contacts. Some of these connections may evolve into close friendships, while others could potentially become valuable future colleagues. This emphasis on networking adds a practical dimension to the learning experience, fostering professional relationships that extend beyond the classroom.
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Graduation: 55% English for HSE/SSE: 70% or IELTS: 6.5 |
The University of Hertfordshire, founded in 1952, is one of the top public institutions in the United Kingdom. The institution has 32,000 students studying for 550 degrees over two campuses. Over 11,500 foreign students from more than 140 countries study at the university's UK campus. The campuses of the University of Hertfordshire are among the 20 safest in England.
Overview: This Level 7 course in Marketing is designed to provide students with an advanced understanding of key marketing concepts and strategies. The program is structured to equip students with the skills and knowledge necessary to excel in a competitive business environment. The combination of compulsory and optional modules allows for a comprehensive exploration of contemporary marketing practices.
Core Modules:
Delivering Competitive Advantage (15 Credits) - Compulsory
Integrated Marketing Communications (15 Credits) - Compulsory
Strategic Customer Management (15 Credits) - Compulsory
Contemporary Marketing (15 Credits) - Compulsory
Entrepreneurial Marketing (15 Credits) - Compulsory
Advanced Research for Marketing Practitioners (15 Credits) - Compulsory
Strategic Brand Leadership and Campaign Management (30 Credits) - Compulsory
Global Luxury Branding (15 Credits) - Compulsory
Experiential Learning Opportunity (30 Credits) - Compulsory
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