University of Hertfordshire
University of Hertfordshire

BA (Hons) Marketing

University of Hertfordshire, United Kingdom

Course Overview

Embark on a journey into the dynamic world of marketing with our CIM award-winning degree, where you'll gain a professional marketer's mindset and acquire the skills to plan, develop, and lead successful marketing strategies. Whether you're interested in large corporations, small businesses, public entities, or charities, our program is designed to unleash your potential. Immerse yourself in the core principles of marketing, and stay ahead in the ever-evolving digital landscape by mastering the latest tools and technologies that shape modern marketing practices. Our curriculum places a strong emphasis on the impact of technology, ensuring that you are well-versed in the latest digital tools essential for contemporary marketers. The flexibility of our program allows you to tailor your learning experience by choosing modules that align with your interests and aspirations. Whether you're drawn to enhancing your written, analytical, or creative marketing skills, our curriculum caters to your individual strengths. Explore the art of market segmentation and audience targeting, honing your skills in creating and delivering compelling communications. From content creation and social media strategies to digital venture creation, branding, and communications strategy development, our comprehensive program equips you with a diverse skill set crucial for success in the marketing field. Immerse yourself in the latest practitioner platforms, digital tools, and insights from industry leaders such as Google, Hootsuite, Facebook, and LinkedIn. By the end of the program, you'll not only have a solid understanding of successful marketing practices but also a heightened awareness of your strengths, preparing you for a rewarding and varied career in the dynamic world of marketing.

Course Type
UG
Course Nature
Full Time
Course Duration
3 Years
Total Fee
£46500
Intake
September 2024
Language Proficiency

HSE/SSE: 60%
English for HSE/SSE: 70% or IELTS: 6.0

Documents Required
  • 10TH
  • 12TH
  • PASSPORT
  • LOR 1
  • LOR 2
  • MOI
  • CV
  • SOP
University
University of Hertfordshire
University Details

The University of Hertfordshire, founded in 1952, is one of the top public institutions in the United Kingdom. The institution has 32,000 students studying for 550 degrees over two campuses. Over 11,500 foreign students from more than 140 countries study at the university's UK campus. The campuses of the University of Hertfordshire are among the 20 safest in England.

Syllabus

Level 4: Core Modules (Compulsory)

  1. Introduction to Marketing Communications (15 Credits)
  2. Principles of Marketing (CIM) (15 Credits)
  3. Understanding Data (15 Credits)
  4. Essential Skills in Marketing (15 Credits)
  5. Digital Landscape (15 Credits)
  6. Business Environment (15 Credits)
  7. Content Creation (15 Credits)
  8. Preparing for Professional Success (15 Credits)

Level 5: Core Modules (Compulsory)

  1. Digital Marketing in Practice (15 Credits)
  2. Consumer Behaviour (15 Credits)
  3. Marketing Insights, Analysis and Planning (15 Credits)
  4. Social Media and Social Influence (15 Credits)
  5. Working With Industry (15 Credits)
  6. Marketing Research (15 Credits)
  7. Managing Marketing Professionals (15 Credits)
  8. Innovation and Business Model Design (15 Credits)

Level 6: Core Modules (Compulsory)

  1. HBS Placement (0 Credits)
  2. Digital Economy (15 Credits)
  3. The Future of Marketing (15 Credits)
  4. Branding and Communications Strategy (15 Credits)
  5. Agency Practice and Management (15 Credits)
  6. Digital Venture Creation (15 Credits)
  7. Global Marketing (15 Credits)

Level 6: Optional Modules (Choose at least one)

  1. Industrial Placement Sem B only (0 Credits, Optional)
  2. Industrial Placement Year (0 Credits, Optional)
  3. Industrial Placement (Semester A) (0 Credits, Optional)
  4. Dissertation - Marketing (30 Credits, Optional)
  5. Research Methods (0 Credits, Optional)
  6. Entrepreneurship, Innovation and Creativity (15 Credits, Optional)
  7. Integrated Marketing Communications (15 Credits, Optional)
  8. Industry Project (30 Credits, Optional)
  9. Work Placement (AB) (0 Credits, Optional)
  10. Work Placement (A) (0 Credits, Optional)
  11. Work Placement (B) (0 Credits, Optional)
  12. Placement Study Abroad Asia (AB) (0 Credits, Optional)
  13. Plac

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