Course Overview

The Graphic Design: Advertising and Branding program offers a dynamic and immersive learning experience. The curriculum is project-based, emphasizing practical skills through workshops and a competitive yet supportive atmosphere. Your first year involves collaboration with Illustration students, providing a solid foundation in both print and digital projects. Fundamental design elements like typography, logo design, brand identity, and layout are explored, setting the stage for specialization in either Graphic Design: Advertising and Branding or the regular Graphic Design pathway. The second year takes on a more professional focus, featuring live briefs, portfolio development, and CV building. The curriculum delves into art direction, copywriting, campaign development, brand strategy, and dynamic visual identity design. Students have the opportunity to explore motion graphics, enhance their online presence, and leverage technology to showcase their skills. The course includes visits to agencies, museums, and galleries, along with an annual international study trip. The option for a work placement or study abroad experience between the second and final year enhances practical exposure and adds valuable experience to students' CVs. The final year is characterized by a diverse range of creative projects, workshops, and live briefs, allowing for self-directed projects and the development of a personalized standout portfolio. Renowned designers lead workshops, set projects, and act as mentors, providing inspiration and support. The program's unique blend of freedom, inspiration, and support has yielded student success in prestigious competitions such as D&AD Yellow Pencils, Creative Conscience Gold Medals, and YCN awards. The proximity to London facilitates interactions with innovative industry professionals, contributing to a powerful mix that prepares students for a rewarding career in graphic design. Join the community, unleash your creativity, and pave the way for a career you love. Award wins achieved by recent students showcase the program's effectiveness in nurturing talent and potential.