University of Hertfordshire, United Kingdom
Unlock the game-changing expertise and insights needed to craft, position, and cultivate a brand with our transformative course. Blend the principles of business with a core focus on marketing, creating a powerful combination that goes beyond theory to practical application in the real world. Equip yourself with the information, tools, and resources essential for understanding the nuances of successful marketing in modern businesses of all sizes. Delve into how successful companies navigate key issues like sustainable development, business ethics, and the effective management of technology and teams. The course offers a specialized focus on marketing skills, encompassing content creation, market research, consumer behavior, branding, and digital marketing. In addition to technical expertise, develop a repertoire of valuable professional skills including communication, creativity, problem-solving, collaboration, and analysis, enhancing your job prospects in a competitive market. Embrace hands-on experiences by collaborating with local businesses and communities on live projects, including placements that provide invaluable insights into the practical application of your skills. Benefit from the wisdom of real-world success stories, such as Aisling Whelan's, who utilized the course to enhance creative and technical skills, securing a graduate role with excitement for continued growth. This course not only empowers you with the knowledge and skills necessary for effective marketing but also fosters a dynamic learning environment where theory seamlessly aligns with real-world scenarios. Join us in shaping the future of marketing, where your creativity, technical proficiency, and strategic thinking converge to make a meaningful impact in the business world.
| HSE/SSE:
60% English for HSE/SSE: 70% or IELTS: 6.0 |
The University of Hertfordshire, founded in 1952, is one of the top public institutions in the United Kingdom. The institution has 32,000 students studying for 550 degrees over two campuses. Over 11,500 foreign students from more than 140 countries study at the university's UK campus. The campuses of the University of Hertfordshire are among the 20 safest in England.
Level 4:
Introduction to Marketing Communications (15 Credits) - Compulsory
Economics for Business (15 Credits) - Compulsory
Quantitative Methods for Business (UJH) (15 Credits) - Compulsory
Principles of Marketing (CIM) (15 Credits) - Compulsory
Accounting for Managers (15 Credits) - Compulsory
The Global Business Environment (15 Credits) - Compulsory
Essential Skills in Marketing (15 Credits) - Compulsory
Preparing for Professional Success (15 Credits) - Compulsory
Level 5:
Project Planning and Control (15 Credits) - Compulsory
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