The MA Generative Design & AI is a groundbreaking graduate program where students master the use of cutting-edge generative AI platforms and code-based generative design to create visual content and digital products. Focusing on the latest AI tools like Midjourney and DALL-E, this program equips graduates with a unique, future-proof skill set that bridges innovation and high industry demand. Graduates will be prepared to produce digital content for sectors such as social media, fashion, advertising, sports, entertainment, health and wellness, and retail. As the first program of its kind, this practice-led master’s trains designers in the most advanced generative AI technologies, making it ideal for applicants with backgrounds in UI/UX design, communication/graphic design, product design, or related tech fields who seek to elevate their creative expertise.
It
was formed in 2017 as the University of Applied Sciences Europe by a merger of the Business and Information
Technology School and the Berliner Technische
Kunsthochschule. The university was previously owned by the
American company Laureate Education and
was acquired by Global University Systems in
2018. In October 2020, the university changed its name to University of Europe
for Applied Sciences.
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