Skymark Education
University of Europe for Applied Sciences
University of Europe for Applied Sciences

BSc Business & Management Studies

University of Europe for Applied Sciences, Germany

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Course Overview

Enrolling in the Business & Management Studies, BSc program at the University of Europe for Applied Sciences (UE) offers a dynamic and globally relevant education in the exciting field of Business and Management. Our approach goes beyond traditional teaching methods, incorporating cutting-edge digital modules, emphasis on soft skills, and interdisciplinary instruction to enhance your perspective. At UE, we recognize that successful managers need more than just strategic acumen; they must also possess social skills and the ability to inspire a team. Our international faculty prepares business students for a successful career in the private sector, focusing not only on theoretical knowledge but also on its practical application through hands-on projects. Additionally, our collaboration with industry leaders like IBM and Amazon provides exclusive acceleration courses, allowing UE students to gain further qualifications. UE nurtures innovative and bold individuals who are equipped to lead forward-thinking companies in the global economy.

Course Type
UG
Course Nature
Full Time
Course Duration
3 Years
Total Fee
€12100
Intake
September 2024 , March 2024
Language Proficiency

Under Graduation:50%
IELTS:6.5

Documents Required
  • 10TH
  • 12TH
  • PASSPORT
  • LOR 1
  • LOR 2
  • CV
  • IELTS
  • SOP
University
University of Europe for Applied Sciences
University Details

It was formed in 2017 as the University of Applied Sciences Europe by a merger of the Business and Information Technology School and the Berliner Technische Kunsthochschule. The university was previously owned by the American company Laureate Education and was acquired by Global University Systems in 2018. In October 2020, the university changed its name to University of Europe for Applied Sciences.

Syllabus

Modern Marketing

Topics of the elective module

 

  • Topics of big data, artificial intelligence, automatic machine learning in the overall context of marketing

 

  • Evaluation dimensions of the efficiency and reach advantages possible with digital communication

 

  • Development of sustainable purpose strategies that go beyond advertising messages

 

  • Description of how a new demand for control in IT and online marketing arises for classical marketing

 

  • Increased consumer expectations and reduction of information symmetries due to digitalisation 

 

Digital Business

Digital Business

Topics of the elective module

 

  • Digital business technologies and implementation of modern tools for optimised business processes

 

  • Organisation of a success-oriented project management also with agile instruments and methods

 

  • Illustration of the foundation of a business model and the planning of a start-up company

 

  • Holistic change in corporate management through digitalisation

 

  • Value creation of digital business

 

Employability

Employability

Topics of the module

 

Business English a.o:

  • Building 21st century language skills
  • Investigating the causes of current disruption
  • Developing AI-resistant competence in English

 

Soft Skills a.o.:

  • Models to explain the phenomenon of "communication"
  • Cultural concepts: Interculturality, cultural identity
  • Questioning techniques, objection handling, negotiation technique

 

Agile & Creative Methods a.o.:

  • Agility, creativity and problem solving: concepts, origins, contexts 
  • Definitions and getting to know project management, efficiency, flexibility, creativity
  • Conceptualisations of agility, design thinking and creative methods

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