Skymark Education
Griffith College
Griffith College

Postgraduate Diploma in International Business Management - Global Brand Management

Griffith College, Ireland

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Course Overview

This innovative program offers students an extensive understanding of international business and brand management. Participants receive a comprehensive introduction to contemporary theoretical concepts in brand management, marketing models, and tools. Additionally, they explore novel approaches to analysing, evaluating, and crafting brand strategies, campaigns, and insights.

Course Type
PG DIPLOMA
Course Nature
Full Time
Course Duration
1 Year
Total Fee
€12000
Intake
February 2024 , September 2024
Language Proficiency

Under graduation : 60%
IELTS : 6.5  or 
Duolingo : 115

Documents Required
  • 10TH
  • 12TH
  • DEGREE
  • DEGREE PROVISSIONAL CERTIFICATE
  • Degree Consolidated Marksheet
  • Degree Individual Marksheet
  • PASSPORT
  • CV
  • IELTS
  • SOP
  • EXPERIANCE CERTIFICATES
University
Griffith College
University Details

Griffith College is among the largest colleges in Ireland, which was founded in 1974. The core faculties and schools of Griffith College include the Faculty of Business, Faculty of Journalism & Media Communications, Faculty of Computing, Griffith Institute of Language, Faculty of Counselling & Psychotherapy, Faculty of Design, Graduate Business School, Faculty of Engineering, Faculty of Professional Accountancy, Faculty of Law, Faculty of Music & Multimedia, Faculty of Pharmaceutical Science, Faculty of Professional Law, Faculty of Teaching and Learning, Faculty of Lifelong Learning and The Leinster School of Music & Drama.

Syllabus

Core Modules

Managerial Finance

  • Financial statement analysis
  • Budgeting and forecasting
  • Capital structure and financing decisions
  • Investment analysis
  • Risk management

International Strategy

  • Global market analysis
  • Strategic planning for international operations
  • Competitive strategies in a global context
  • Cross-cultural management
  • Strategic alliances and partnerships

Research Methods

  • Research design and methodology
  • Qualitative and quantitative techniques
  • Data collection and analysis
  • Research ethics
  • Writing research reports

Strategic Human Resource Management

  • HR strategy and planning
  • Talent management and development
  • Performance management systems
  • Employee relations
  • Legal and ethical HR issues

Global Marketing

  • International market research
  • Global marketing strategies
  • Brand management
  • Digital marketing in an international context
  • Cultural considerations

Leadership and Management Development

  • Leadership theories and styles
  • Developing leadership skills
  • Change management
  • Team dynamics and performance
  • Ethical leadership

Global Brand Management Modules

Interactive Storytelling

  • Techniques for effective storytelling
  • Developing narratives for global audiences
  • Integration of storytelling into brand strategies
  • Case studies of successful brand storytelling

Understanding Local and Global

  • Balancing local and global brand strategies
  • Adapting brand messages to different markets
  • Cultural considerations in global branding
  • Case studies of local vs. global branding

Global Marketing Methods and Mindsets

  • Advanced global marketing techniques
  • Cross-cultural consumer behavior
  • Global branding strategies
  • Digital globalization
  • Market entry strategies

eMarketing Metrics

  • Key performance indicators (KPIs) for digital marketing
  • Measuring the effectiveness of digital campaigns
  • Tools for eMarketing analytics
  • Data-driven decision making
  • Case studies on eMarketing metrics

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