Skymark Education
Griffith College
Griffith College

Master of Arts in Work-Related Behaviour with Customer Relationship Management

Griffith College, Ireland

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Course Overview

The MA in Work-Related Behaviour with Customer Relationship Management is tailored for graduates in Psychology, Business, Humanities, Health, or Social Sciences aiming to advance their leadership and management skills. This program prepares students to become organizational behavior specialists and visionary leaders capable of driving change and innovation, with a strong emphasis on customer-centric leadership. Focusing on organizational and personnel behavior, the program emphasizes the importance of customer relationships. Students will learn to leverage data insights, communication techniques, and innovative technologies to optimize customer experience and drive business growth.

Course Type
PG
Course Nature
Full Time
Course Duration
1 Year
Total Fee
€14000
Intake
Language Proficiency

Under graduation : 60%

IELTS : 6.5  or 

Duolingo : 115

Documents Required
  • 10TH
  • 12TH
  • DEGREE
  • DEGREE PROVISSIONAL CERTIFICATE
  • Degree Consolidated Marksheet
  • Degree Individual Marksheet
  • PASSPORT
  • CV
  • IELTS
  • SOP
  • EXPERIANCE CERTIFICATES
University
Griffith College
University Details

Griffith College is among the largest colleges in Ireland, which was founded in 1974. The core faculties and schools of Griffith College include the Faculty of Business, Faculty of Journalism & Media Communications, Faculty of Computing, Griffith Institute of Language, Faculty of Counselling & Psychotherapy, Faculty of Design, Graduate Business School, Faculty of Engineering, Faculty of Professional Accountancy, Faculty of Law, Faculty of Music & Multimedia, Faculty of Pharmaceutical Science, Faculty of Professional Law, Faculty of Teaching and Learning, Faculty of Lifelong Learning and The Leinster School of Music & Drama.

Syllabus

Module Outline

Principles of Work Psychology

  • Overview: Introduction to foundational concepts and theories in work psychology.
  • Type: Mandatory (10 ECTS)

Organisational Psychology

  • Overview: Study of psychological principles within organizational settings.
  • Type: Mandatory (10 ECTS)

Research Methodologies & Design

  • Overview: Techniques and methodologies for conducting research in work-related behaviour.
  • Type: Mandatory (10 ECTS)

Personnel & Human Resources Psychology

  • Overview: Examination of psychological practices in HR and personnel management.
  • Type: Mandatory (10 ECTS)

Theoretical Perspectives on Customer Experiences

  • Overview: Exploration of theories related to customer experiences and their impact on business.
  • Type: Mandatory (10 ECTS)

Customer Relationship Management

  • Overview: Strategies and practices for managing customer relationships effectively.
  • Type: Mandatory (10 ECTS)

Dissertation

  • Overview: Independent research project on a topic related to work-related behaviour and CRM.
  • Type: Mandatory (30 ECTS)

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