Skymark Education
Griffith College
Griffith College

MSc in International Business Management in Global Brand Management

Griffith College, Ireland

Get Admission
Course Overview

Our MSc in International Business Management with a focus on Global Brand Management is available on a full-time basis over one year. This program is designed to equip students with the knowledge, insights, and skills necessary to become invaluable assets to global brands in a dynamic and rapidly evolving environment. Students will explore key areas of international business management, including storytelling, brand identity, marketing models, and content production. The program emphasizes applying this knowledge to real-world challenges faced by global brands, allowing students to develop creative solutions to complex problems.

Course Type
PG
Course Nature
Full Time
Course Duration
1 Year
Total Fee
€14000
Intake
September 2024 , February 2024
Language Proficiency

Under graduation : 60%
IELTS : 6.5  or 
Duolingo : 115

Documents Required
  • 10TH
  • 12TH
  • DEGREE
  • DEGREE PROVISSIONAL CERTIFICATE
  • Degree Consolidated Marksheet
  • Degree Individual Marksheet
  • PASSPORT
  • CV
  • IELTS
  • SOP
  • EXPERIANCE CERTIFICATES
University
Griffith College
University Details

Griffith College is among the largest colleges in Ireland, which was founded in 1974. The core faculties and schools of Griffith College include the Faculty of Business, Faculty of Journalism & Media Communications, Faculty of Computing, Griffith Institute of Language, Faculty of Counselling & Psychotherapy, Faculty of Design, Graduate Business School, Faculty of Engineering, Faculty of Professional Accountancy, Faculty of Law, Faculty of Music & Multimedia, Faculty of Pharmaceutical Science, Faculty of Professional Law, Faculty of Teaching and Learning, Faculty of Lifelong Learning and The Leinster School of Music & Drama.

Syllabus

Core Modules

Managerial Finance

  • Financial statement analysis
  • Budgeting and forecasting
  • Capital structure and financing decisions
  • Investment analysis
  • Risk management

International Strategy

  • Global market analysis
  • Strategic planning for international operations
  • Competitive strategies in a global context
  • Cross-cultural management
  • Strategic alliances and partnerships

Research Methods

  • Research design and methodology
  • Qualitative and quantitative techniques
  • Data collection and analysis
  • Research ethics
  • Writing research reports

Strategic Human Resource Management

  • HR strategy and planning
  • Talent management and development
  • Performance management systems
  • Employee relations
  • Legal and ethical HR issues

Global Marketing

  • International market research
  • Global marketing strategies
  • Brand management
  • Digital marketing in an international context
  • Cultural considerations

Leadership and Management Development

  • Leadership theories and styles
  • Developing leadership skills
  • Change management
  • Team dynamics and performance
  • Ethical leadership

Global Brand Management Modules

Interactive Storytelling

  • Techniques for effective storytelling
  • Developing narratives for global audiences
  • Integration of storytelling into brand strategies
  • Case studies of successful brand storytelling

Understanding Local and Global

  • Balancing local and global brand strategies
  • Adapting brand messages to different markets
  • Cultural considerations in global branding
  • Case studies of local vs. global branding

Global Marketing Methods and Mindsets

  • Advanced global marketing techniques
  • Cross-cultural consumer behavior
  • Global branding strategies
  • Digital globalization
  • Market entry strategies

eMarketing Metrics

  • Key performance indicators (KPIs) for digital marketing
  • Measuring the effectiveness of digital campaigns
  • Tools for eMarketing analytics
  • Data-driven decision making
  • Case studies on eMarketing metrics

Dissertation

  • Independent research project (30 ECTS)
  • Comprehensive literature review
  • Advanced research methodology
  • Data analysis and interpretation
  • Dissertation writing and defense

Still Have Doubts?

We will assist you to find best courses and destinations

Chat WIth Us

Popular Courses

Msc management
Msc management
Master of Business Administration
Master of Business Administration
Professional Certificate in Education / ProfGCE (London South East Colleges, Bromley Campus)
Professional Certificate in Education / ProfGCE (London South East Colleges, Bromley Campus)
Accounting and Financial Information Systems (Extended), BA Hons
Accounting and Financial Information Systems (Extended), BA Hons
Accounting and Finance, BA Hons
Accounting and Finance, BA Hons
Master of Business Administration in International Commercial & Contract Management (ICCM)
Master of Business Administration in International Commercial & Contract Management (ICCM)
Master of Science in Industrial Management in Microelectronics
Master of Science in Industrial Management in Microelectronics
Master of Science in Non-Destructive Testing
Master of Science in Non-Destructive Testing
Master of Business Administration Logistics
Master of Business Administration Logistics
BA IN SOCIAL STUDIES
BA IN SOCIAL STUDIES
MSc Information & Library Management (LAI accredited)
MSc Information & Library Management (LAI accredited)
MSc Applied Psychology
MSc Applied Psychology
Book Appointment Talk to an Expert