Skymark Education
Griffith College
Griffith College

MA Public Relations and Digital Communications

Griffith College, Ireland

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Course Overview

The MA in Public Relations and Digital Communications is recognized by the National Union of Journalists (NUJ) and the Public Relations Institute of Ireland (PRII). The curriculum is designed to enhance employability and professional development in the communications sector, offered both full-time and part-time over 1-2 years. Students will learn to create, produce, and edit media and public relations content across various platforms, including web, social media, radio, print, and mobile video. The program fosters a critical understanding of public relations theory and practice, political communications, and the strategic role of communications in organizational management, addressing industry demands for versatile, multi-skilled communications professionals.

Course Type
PG
Course Nature
Full Time
Course Duration
1 Year
Total Fee
€14000
Intake
January 2024
Language Proficiency

Under graduation : 60%

IELTS : 6.5  or 

Duolingo : 115

Documents Required
  • 10TH
  • 12TH
  • DEGREE
  • DEGREE PROVISSIONAL CERTIFICATE
  • Degree Consolidated Marksheet
  • Degree Individual Marksheet
  • PASSPORT
  • CV
  • IELTS
  • SOP
  • EXPERIANCE CERTIFICATES
University
Griffith College
University Details

Griffith College is among the largest colleges in Ireland, which was founded in 1974. The core faculties and schools of Griffith College include the Faculty of Business, Faculty of Journalism & Media Communications, Faculty of Computing, Griffith Institute of Language, Faculty of Counselling & Psychotherapy, Faculty of Design, Graduate Business School, Faculty of Engineering, Faculty of Professional Accountancy, Faculty of Law, Faculty of Music & Multimedia, Faculty of Pharmaceutical Science, Faculty of Professional Law, Faculty of Teaching and Learning, Faculty of Lifelong Learning and The Leinster School of Music & Drama.

Syllabus

Semester 1 (Common with MA Journalism Learners)

  1. Communications and Audience Theories

    • Study of communication models and audience analysis.
    • Topics: Media effects, audience behavior, communication strategies.

  2. Corporate Communications

    • Examination of corporate communication strategies and practices.
    • Topics: Corporate identity, crisis communication, stakeholder engagement.

  3. Mobile Video Production

    • Techniques for producing video content using mobile devices.
    • Topics: Filming, editing, storytelling, distribution.

  4. Multi-platform Writing and Editing

    • Skills for writing and editing content for various media platforms.
    • Topics: Journalism, content adaptation, cross-platform storytelling.

  5. Podcasting and Radio Production

    • Creation and production of audio content for podcasts and radio.
    • Topics: Audio recording, editing, podcast distribution, radio programming.

  6. Research: Methods and Skills

    • Research methodologies and skills for media studies.
    • Topics: Qualitative and quantitative research, data analysis, academic writing.

Semester 2 (Public Relations Specialisms)

  1. Political Communications and Public Affairs

    • Role of communication in politics and public affairs.
    • Topics: Political campaigns, public policy communication, advocacy.

  2. Public Relations Theory and Practice

    • Foundations and applications of public relations.
    • Topics: PR strategies, media relations, reputation management.

  3. Social/Digital Content Creation

    • Developing content for social and digital media platforms.
    • Topics: Social media strategies, content creation, digital storytelling.

  4. Electives (Choose 2)

    • International Political Economy
      • Analysis of global political and economic interactions.
      • Topics: Global trade, economic policy, international relations.
    • Media Product Design and Professional Development
      • Designing media products and professional growth.
      • Topics: Media design principles, career development, project management.
    • Photojournalism
      • Techniques and ethics of photojournalism.
      • Topics: Photography skills, visual storytelling, photo editing.
    • Sports Journalism
      • Reporting and writing on sports topics.
      • Topics: Sports reporting techniques, media coverage, sports ethics.
    • The Business of Media
      • Business aspects of media industries.
      • Topics: Media economics, business models, media entrepreneurship.
    • Video Storytelling
      • Crafting compelling video narratives.
      • Topics: Storyboarding, video production, post-production techniques.

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