The graduate certificate program in Marketing Management is tailored for business professionals aiming to enhance their career in marketing by acquiring the requisite knowledge, skills, and attitudes. The courses within the program offer a comprehensive learning experience, covering a diverse range of marketing tasks and functions. Participants have the opportunity to develop competencies in project management, graphic design, database management, and economics. The curriculum adopts a broad spectrum of analytical and creative approaches, providing students with a deeper understanding of marketing fundamentals. This includes concepts related to advertising, promotion, public relations, marketing research and data analytics, online/digital marketing, and international marketing management. Whether your goal is to establish your own business or advance within your current organization, the program offers valuable insights into various aspects and levels of marketing. Additionally, it equips participants with both hard and soft skills essential for success in the field.
Established in 1967, Georgian College is a Canadian college of Applied Arts and Technology. With 6,200 co-op employer partners giving work experience to its students, the institution is the top co-op college in Ontario. For its social innovation and changemaking in higher education, Georgian College is the first and only college in Canada to get the Ashoka Changemaker designation.
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