Dublin Business School, Ireland
The MSc in Marketing is designed to significantly boost the career prospects of its graduates by equipping them with the necessary skills and knowledge to secure roles spanning from junior executive to senior marketing positions, both domestically and internationally. Positioned at Level 9 on the National Framework of Qualifications, this program combines rigorous academic training with practical research components, offering added value to both learners and employers. Championing academic rigor and strategic relevance, the program delves into advanced marketing concepts and practices, providing students with a comprehensive understanding of contemporary marketing dynamics, particularly within the digital media landscape. By integrating current and emerging theories, students gain insights into the latest trends and strategies shaping the field of marketing. Through a combination of taught modules and research stages, students are exposed to a multifaceted learning experience that fosters critical thinking, analytical skills, and strategic insights. This approach not only enhances students' theoretical foundations but also equips them with practical skills essential for navigating today's dynamic marketing environment. Ultimately, the MSc in Marketing aims to empower graduates with the expertise and competencies needed to thrive in diverse marketing roles, enabling them to make meaningful contributions to organizations on a global scale. Whether embarking on a new career path or seeking advancement within the field, graduates emerge from this program well-prepared to tackle the challenges and opportunities presented by the evolving marketing landscape.
Core Modules:
Assessment Methods: Assessment in this program is conducted through continuous assessment, providing students with diverse opportunities to demonstrate their understanding and application of marketing concepts. Assessment methods include group projects, oral presentations, poster presentations, and real-life company case analyses. Additionally, students will have the chance to engage with guest lecturers from leading Irish and multinational companies, as well as participate in practical workshops with academics and industry practitioners.
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