Dublin Business School, Ireland
The Master of Science in Digital Marketing and Analytics program is strategically crafted to meet the demands of a rapidly evolving business landscape driven by digital and technology advancements. It equips graduates with a solid grasp of digital marketing and analytics fundamentals, proficiency in utilizing data and visualization tools, the ability to apply relevant marketing models, and the ethical acumen to contribute to business decision-making. Additionally, students will enhance their critical thinking, writing, and research skills through modules such as Research Methods and the choice of a Capstone module (Dissertation, Applied Research Project, or Placement). This comprehensive program encompasses modules like Web Marketing Management and Metrics, Digital Design & Development, Strategic Thinking in the Digital Age, Data and Digital Marketing Analytics, Digital Advertising and Online Marketing Communications, Business Intelligence and Visualization, and Research Methods. The emphasis is on exploring emerging industry trends, incorporating best practices, and supporting learners in applying their knowledge to real-world challenges. The Master of Science in Digital Marketing and Analytics stands out as an innovative program, providing a holistic approach to digital marketing education. It covers a diverse range of digital marketing topics from start to finish, aiming to deepen learners' understanding of both the theory and practical application of digital marketing and analytics. Graduates are well-prepared to operate at a postgraduate level and pursue careers in digital marketing across various sectors, including commercial, industrial, and public environments. Successful completion of the program ensures graduates possess a thorough knowledge of both the theoretical and practical dimensions of digital marketing and analytics.
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