Coventry University, United Kingdom
An International Marketing Management Master of Science (MSc) program is designed to provide advanced education in the field of global marketing. It equips students with the skills and knowledge needed to navigate the challenges of marketing in diverse international markets.
Coventry institution is a prestigious public research institution in Coventry, England. The institution, which was founded in 1843, now has over 30,000 students from all over the world. Coventry University has campuses in five different cities, including London and Scarborough. The university's Coventry Campus is organised into four faculties, with over 300 programmes available at various academic levels.
Global Marketing Strategy: Developing expertise in formulating and implementing marketing strategies that align with the international business objectives of organizations. This includes understanding market entry strategies, segmentation, and positioning on a global scale.
Cross-Cultural Marketing: Focusing on the nuances of marketing in diverse cultural contexts, emphasizing the adaptation of marketing messages, product offerings, and promotional strategies to resonate with different cultural preferences and values.
International Market Research: Learning advanced techniques for conducting market research in global environments, including gathering and analyzing data on international consumer behavior, market trends, and competitor intelligence.
Global Brand Management: Exploring strategies for building and managing brand equity across borders, considering cultural sensitivities, linguistic variations, and the standardization/adaptation of branding elements.
Digital Marketing on a Global Scale: Incorporating the use of digital technologies and platforms in global marketing efforts, including social media, online advertising, and e-commerce strategies tailored to diverse markets.
International Sales and Distribution: Understanding the complexities of international sales and distribution channels, including the development of effective distribution networks, channel management, and logistics on a global scale.
Legal and Ethical Considerations in International Marketing: Examining the legal and ethical aspects of marketing across borders, including compliance with international regulations, cultural ethics, and corporate social responsibility.
Emerging Markets and Global Trends: Exploring the opportunities and challenges associated with marketing in emerging markets and staying abreast of global trends that may impact international marketing strategies.
Strategic Marketing Analytics: Incorporating the use of data analytics and metrics to assess the effectiveness of international marketing campaigns, measure return on investment, and make informed strategic decisions.
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