Coventry University, United Kingdom
An International Marketing MBA (Master of Business Administration) program focuses on developing strategic and practical expertise in marketing on a global scale. It is designed to equip business professionals with the skills necessary to navigate the complexities of international markets.
Coventry institution is a prestigious public research institution in Coventry, England. The institution, which was founded in 1843, now has over 30,000 students from all over the world. Coventry University has campuses in five different cities, including London and Scarborough. The university's Coventry Campus is organised into four faculties, with over 300 programmes available at various academic levels.
Global Marketing Strategy: Developing skills in formulating and implementing marketing strategies that align with the international business objectives of organizations. This includes market entry strategies, strategic positioning, and the adaptation of marketing plans to different cultural and economic contexts.
Cross-Cultural Marketing: Understanding the cultural nuances that impact consumer behavior and tailoring marketing approaches to resonate with diverse cultural preferences. Emphasis is placed on effective communication and promotion strategies across different markets.
International Market Research: Learning advanced techniques for conducting market research in global environments, including gathering and analyzing data on international consumer behavior, market trends, and competitive landscapes.
Global Brand Management: Exploring strategies for building and managing strong global brands, considering cultural sensitivities, linguistic variations, and the standardization/adaptation of branding elements.
Digital Marketing on a Global Scale: Integrating digital marketing tools and strategies into the international marketing mix, including social media, online advertising, and e-commerce considerations for global markets.
International Sales and Distribution: Understanding the complexities of international sales, distribution channels, and logistics. This includes developing effective distribution networks and managing sales operations across borders.
Legal and Ethical Considerations in International Marketing: Examining the legal and ethical dimensions of international marketing, including compliance with international regulations, cultural ethics, and corporate social responsibility.
Emerging Markets and Global Trends: Exploring opportunities and challenges associated with marketing in emerging markets and staying abreast of global trends that may impact international marketing strategies.
Strategic Marketing Analytics: Incorporating the use of data analytics to assess and measure the effectiveness of international marketing campaigns, analyze market performance, and make data-driven strategic decisions.
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