Coventry University, United Kingdom
The International Hospitality and Tourism Management MSc program provides a comprehensive understanding of the principles, practices, and challenges within the hospitality and tourism sectors, with a particular focus on the international context. It encompasses a range of subjects, blending business management principles with industry-specific knowledge.
Coventry institution is a prestigious public research institution in Coventry, England. The institution, which was founded in 1843, now has over 30,000 students from all over the world. Coventry University has campuses in five different cities, including London and Scarborough. The university's Coventry Campus is organised into four faculties, with over 300 programmes available at various academic levels.
Hospitality and Tourism Fundamentals: Students typically study the foundational aspects of the hospitality and tourism industry, including its history, structure, and the various sectors within it (accommodation, food and beverage, travel, events, etc.).
Global Tourism Trends: The program explores current trends and issues in international tourism, considering factors such as globalization, sustainability, cultural considerations, and the impact of technology.
Business Management in Hospitality: Covers essential business management principles applied specifically to the hospitality industry, including organizational behavior, strategic management, and financial management.
Marketing and Branding: Focuses on marketing strategies, branding, and promotion within the context of hospitality and tourism, considering the unique challenges and opportunities in attracting and retaining customers in these industries.
Service Excellence: Emphasizes the importance of service quality and customer satisfaction in the hospitality sector, providing students with the skills needed to manage and enhance customer experiences.
Tourism Policy and Planning: Explores the role of government policies, regulations, and destination planning in the tourism industry, with a global perspective.
Technology in Hospitality and Tourism: Examines the role of technology, including digital marketing, online booking systems, and data analytics, in shaping the future of hospitality and tourism businesses.
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