Coventry University
Coventry University

INTERNATIONAL FASHION MANAGEMENT MBA

Coventry University, United Kingdom

Course Overview

The International Fashion Management MBA is a comprehensive program that prepares professionals for managerial positions in the fashion industry worldwide. The curriculum integrates traditional business management concepts with specialized topics related to fashion, including marketing, retail, supply chain management, and sustainability. Graduates are expected to possess the strategic and analytical skills necessary to navigate the complexities of the global fashion market.

Course Type
PG
Course Nature
Full Time
Course Duration
1 Year
Total Fee
£22550
Intake
Language Proficiency

  • DEGREE
  • IELTS

Documents Required
  • 10TH
  • 12TH
  • DEGREE
  • DEGREE PROVISSIONAL CERTIFICATE
  • Degree Consolidated Marksheet
  • Degree Individual Marksheet
  • PASSPORT
  • LOR 1
  • LOR 2
  • MOI
  • CV
  • SOP
University
Coventry University
University Details

Coventry institution is a prestigious public research institution in Coventry, England. The institution, which was founded in 1843, now has over 30,000 students from all over the world. Coventry University has campuses in five different cities, including London and Scarborough. The university's Coventry Campus is organised into four faculties, with over 300 programmes available at various academic levels.

Syllabus
  1. Core Business Courses:

    • Financial Management
    • Marketing Management
    • Strategic Management
    • Organizational Behavior and Leadership
  2. Fashion Industry Overview:

    • Introduction to the Global Fashion Industry
    • Historical and Cultural Influences on Fashion
    • Fashion Trends and Forecasting
    • Fashion Economics and Market Dynamics
  3. International Fashion Marketing:

    • Global Consumer Behavior
    • Brand Management in the Fashion Industry
    • Digital Marketing Strategies for Fashion
    • Retail Marketing and Merchandising
  4. Fashion Supply Chain Management:

    • Sourcing and Procurement in Fashion
    • Logistics and Distribution in the Fashion Industry
    • Sustainable Supply Chain Practices
    • Quality Control and Production Management
  5. Fashion Retail Management:

    • Retail Strategy and Operations
    • E-Commerce and Omnichannel Retailing
    • Store Design and Visual Merchandising
    • Customer Experience Management
  6. Fashion Finance and Budgeting:

    • Financial Analysis for Fashion Businesses
    • Budgeting and Cost Control
    • Pricing Strategies in Fashion
    • Fashion Investment and Risk Management
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