Coventry University
Coventry University

Design Management MA

Coventry University, United Kingdom

Course Overview

A Master of Arts (MA) in Design Management is a graduate-level program that combines principles of design thinking with business and management strategies. This program is designed to equip students with the skills to lead and manage design-driven projects, foster innovation, and effectively integrate design into business practices.

Course Type
PG
Course Nature
Full Time
Course Duration
1 Year
Total Fee
£16600
Intake
January 2025
Language Proficiency

  • DEGREE
  • IELTS

Documents Required
  • 10TH
  • 12TH
  • DEGREE
  • DEGREE PROVISSIONAL CERTIFICATE
  • Degree Consolidated Marksheet
  • Degree Individual Marksheet
  • LOR 1
  • LOR 2
  • MOI
  • SOP
University
Coventry University
University Details

Coventry institution is a prestigious public research institution in Coventry, England. The institution, which was founded in 1843, now has over 30,000 students from all over the world. Coventry University has campuses in five different cities, including London and Scarborough. The university's Coventry Campus is organised into four faculties, with over 300 programmes available at various academic levels.

Syllabus
  1. Introduction to Design Thinking and Management:

    • Overview of design principles and methodologies
    • Understanding the role of design in innovation
    • Integration of design thinking into business processes
  2. Strategic Design Management:

    • Developing design strategies aligned with business goals
    • Managing the design process across different stages of a project
    • Aligning design decisions with organizational strategy
  3. Design Leadership:

    • Leadership skills in a design context
    • Team building and collaboration in design projects
    • Effective communication for design leaders
  4. Design Research and User-Centered Design:

    • Methods for conducting design research
    • User-centered design principles and practices
    • Incorporating user feedback into the design process
  5. Design and Brand Management:

    • Building and managing a brand through design
    • Visual communication and branding strategies
    • Brand identity and customer experience design
  6. Design Economics and Finance:

    • Budgeting and financial considerations in design projects
    • Cost-benefit analysis of design decisions
    • Understanding the economic impact of design
  7. Innovation and Design Entrepreneurship:

    • Promoting innovation through design
    • Entrepreneurial approaches to design management
    • Starting and managing design-driven ventures
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