Coventry University, United Kingdom
Embark on a transformative journey into the world of international business with our second or final year direct entry program. Designed to deepen your understanding of the global business landscape, business strategy, and key organizational functions, this comprehensive course focuses on honing essential management skills. Core modules cover international logistics, human resource management, global markets, entry strategies, and marketing on an international scale. Engage with real business challenges presented by innovative companies, ranging from SMEs to large multinational corporations, throughout the program. Benefit from the wealth of experience among our academic staff, including former directors and consultants for major global companies in the UK and abroad. Taught by seasoned professionals, this program offers an international perspective, reflecting the diversity of our student body. Whether completed in one year or two, depending on entry stage, the course integrates traditional teaching methods like lectures and workshops with innovative business techniques and tools, including practical market entry software. Explore real-life case studies featuring renowned examples like Glastonbury Music Festival and the banking industry. Attend insightful guest speaker sessions, covering topics such as change management, supply chain strategies, marketing operations, and business development, subject to availability.
HSE/SSE: 60%
IELTS: 6.0
Coventry institution is a prestigious public research institution in Coventry, England. The institution, which was founded in 1843, now has over 30,000 students from all over the world. Coventry University has campuses in five different cities, including London and Scarborough. The university's Coventry Campus is organised into four faculties, with over 300 programmes available at various academic levels.
Course Description: This program provides a comprehensive understanding of key areas in international business, emphasizing cross-cultural management, global business strategies, effective communication, digital business, marketing, e-commerce, quantitative data analysis, finance, accounting, and international career development.
Course Duration: 12 Months
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