Berlin School of Business and Innovation fr, France
Embark on a transformative educational journey with our MA programme, where you will delve into essential management concepts, including business strategy, operations management, project management, and cross-cultural leadership. This comprehensive course uniquely integrates the study of business theories with their practical application in the dynamic fields of tourism, hospitality, and events. Upon graduation, you will have cultivated invaluable problem-solving and decision-making skills, essential for successful management within these sectors. The program culminates in a final term where you can showcase your newfound skills through research and the preparation of a dissertation on a topic of your choosing. Delivered entirely on-campus, our program provides students with full access to state-of-the-art facilities, fostering an immersive learning environment. Additionally, the partnership with the UNINETTUNO platform ensures additional access to course materials and readings, enriching your educational experience. Tailored to specifically develop management and leadership competencies for the tourism, hospitality, and event sectors, this master's degree equips you with the most relevant and up-to-date skills, enhancing your employability and paving the way for career advancement to more senior positions in your chosen field. By earning a master’s degree with 90 European University Credits (ECTS), our program facilitates student mobility within the EU, allowing for seamless credit transfer between higher education institutions. Elevate your career prospects and acquire the skills needed to thrive in the competitive landscape of tourism, hospitality, and events with our dynamic and forward-looking MA programme.
Under Graduation: 50%
English for HSE/SSE: 60% or MOI
Course Overview: This comprehensive course aims to equip students with strategic insights and practical skills essential for success in the dynamic field of tourism and hospitality. The course covers key areas such as marketing planning, operations management, cross-cultural management, event management, international project management, entrepreneurship, business decision-making, German language studies, and research methods leading to a dissertation.
Module 1: Strategic Approach in Marketing Planning for Hospitality
Module 2: Hospitality Operations Management
Module 3: Cross-Cultural Management (Blended)
Module 4: Event Management (Strategic & Contemporary Issues)
Module 5: International Project Management
Module 6: Entrepreneurship in Tourism and Events
Module 7: Business Decision Making for Hospitality and Events (Blended)
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