Digital Technology in Hospitality:

• This program would likely explore the latest digital technologies impacting the hospitality industry, including hotel management systems, customer relationship management (CRM) software, digital marketing tools, and other relevant technologies.

Data Analytics and Business Intelligence:

• Given the emphasis on digital strategies, the curriculum may include courses on data analytics and business intelligence to equip students with the skills to analyze and leverage data for strategic decision-making in the context of hospitality.

E-commerce and Online Booking Systems:

• Courses may cover the principles of e-commerce and the use of online booking systems, addressing how these technologies are reshaping the way hospitality services are marketed and delivered.

Digital Marketing for Hospitality:

• An emphasis on digital marketing strategies, including social media marketing, search engine optimization (SEO), and online advertising, tailored to the hospitality industry. This could involve developing skills in creating and managing digital marketing campaigns.

Customer Experience in the Digital Age:

• Understanding how digital technologies impact customer experience in hospitality. This may include topics such as personalized services, mobile apps, and the integration of technology to enhance the overall guest experience.

Cybersecurity and Privacy:

• Given the digital nature of the program, there may be a focus on cybersecurity and privacy concerns in the hospitality industry to ensure that digital systems are secure and compliant with relevant regulations.

International Business and Cross-Cultural Management:

• The "International" aspect of the program would likely involve exploring the challenges and opportunities of implementing digital strategies in a global hospitality context. This could include considerations of cross-cultural management and international business practices.

Practical Application and Industry Projects:

• Integrating practical application through industry projects, case studies, or internships where students can apply digital strategies in real-world hospitality settings.

Networking Opportunities:

• Like other MBA programs, networking opportunities with professionals in the hospitality and technology industries, as well as alumni and experts, could be facilitated.

Admissions Requirements:

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