Anglia Ruskin University, United Kingdom
A Master of Science (MSc) in Psychology with a focus on Conversion Psychology typically explores the principles and applications of psychological strategies to influence and persuade individuals. This specialized field delves into understanding the cognitive and emotional factors that contribute to decision-making and behavior change.
ARU is ranked as one of the finest UK institutions for overseas students, offering 108 undergraduate degrees and about 120 graduate courses. To be admitted to undergraduate programmes in India, students must have 55% from CBSE or 60% from other boards, as well as an IELTS score of 6.0 or 6.5 for UG and PG, respectively.
Cognitive Psychology: Explores how cognitive processes, including perception, memory, and reasoning, influence decision-making and response to persuasive messages.
Behavioral Economics: Examines the psychological factors that contribute to economic decision-making, including the role of emotions and cognitive biases in influencing choices.
Social Influence and Persuasion: Investigates the impact of social dynamics, group behavior, and communication strategies on shaping opinions and encouraging desired actions.
Consumer Psychology: Focuses on understanding consumer behavior, motivations, and decision-making processes, with an aim to optimize marketing strategies.
Applied Research Methods: Equips students with the tools and methodologies to conduct empirical research in the field, including experimental design, surveys, and data analysis.
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