This program focuses on developing management and leadership skills necessary to navigate the complexities of the dynamic and rapidly evolving hospitality and tourism sectors.
ARU is ranked as one of the finest UK institutions for overseas students, offering 108 undergraduate degrees and about 120 graduate courses. To be admitted to undergraduate programmes in India, students must have 55% from CBSE or 60% from other boards, as well as an IELTS score of 6.0 or 6.5 for UG and PG, respectively.
Hospitality and Tourism Industry Overview: Providing an in-depth understanding of the structure, trends, and key players in the international hospitality and tourism sectors.
Strategic Management in Hospitality and Tourism: Developing skills in formulating and implementing strategic plans to address challenges and capitalize on opportunities in the industry.
Customer Experience Management: Emphasizing the importance of delivering high-quality customer experiences to enhance satisfaction and loyalty in the hospitality and tourism context.
Destination Management: Studying the planning, development, and marketing of tourism destinations, with a focus on sustainable tourism practices.
Hotel and Resort Management: Exploring the operational aspects of managing hotels, resorts, and other accommodation facilities, including topics such as revenue management and quality assurance.
Event Management: Understanding the planning and execution of events, conferences, and exhibitions, and their role in the tourism and hospitality sectors.
Tourism Marketing and Promotion: Examining marketing strategies specific to the tourism industry, including digital marketing, branding, and destination promotion.
Cultural and Heritage Tourism: Addressing the unique challenges and opportunities associated with cultural and heritage tourism, including preservation and interpretation of cultural assets.
Financial Management in Hospitality and Tourism: Covering financial planning, budgeting, and analysis specific to the hospitality and tourism sectors.
Research Methods and Industry Analysis: Developing research skills and the ability to analyze industry trends, consumer behavior, and competitive landscapes.
Internship or Practical Experience: Providing opportunities for internships, industry projects, or practical experiences to apply theoretical knowledge in real-world hospitality and tourism settings.
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